It’s ‘Paris Je T’aime’ for British-based family business after success at international exhibition
One of the UK’s longest established family-run businesses is looking forward to driving sales overseas after making a huge impression at its first international exhibition.
A team from Wilcox Limousines attended the International Funeral Trade Exhibition, Funéraire Paris, in the French capital from 23-25 November, where they received enquiries from all over Europe and beyond, such as Guadeloupe, Martinique, Reunion, Egypt and North Africa including Casablanca.
While the company, which celebrates its 70th anniversary next year, already sells to a varied international market, the show marked the first time Wilcox has professionally exhibited abroad.
Leila Wilcox said: “We had an absolutely fantastic time in Paris. While we already have a strong customer base abroad, this was the first time we took our product to an exclusively international audience and the response was amazing.
“We had one of our Jaguar XF hearses on the stand with us which proved to be incredibly popular – people were even asking to have their photo taken with it! We had nearly 100 enquiries over the three days and many more conversations. Given the wide range of nationalities of the people we spoke to, we’re very optimistic and excited for our future opportunities.”
Funéraire Paris, which welcomes around 5,000 visitors each year, brings together the funeral industry’s leading service providers, including manufacturers such as Wilcox. On average, it welcomes 250 exhibiting companies with 20 per cent international participation from all over the world.
Wilcox Limousines, a third-generation family business, is one of the UK’s most prestigious coachbuilders crafting hearses and limousines, with factories in Chalfont St Peter, Northampton and Wigan.
Earlier this year the company unveiled its latest vehicles, as it launched the Volvo S90 Hearse and S90 Limousine at the National Funeral Exhibition at Stoneleigh Park in Warwickshire.
It also delivered a hearse to Kenya for the funeral of respected politician Major-General Joseph Nkaissery, the African country’s former Interior Cabinet Secretary.
For more information on Wilcox Limousines, visit www.limousines.co.uk